Shawn Lim

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	<title>Shawn Lim</title>
	<link>https://shawnlim.co</link>
	<description>Shawn Lim</description>
	<pubDate>Fri, 07 Aug 2026 01:59:23 +0000</pubDate>
	<generator>https://shawnlim.co</generator>
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	<item>
		<title>About</title>
				
		<link>https://shawnlim.co/About</link>

		<pubDate>Fri, 20 Nov 2020 03:41:25 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/About</guid>

		<description>Shawn Lim is a multi-disciplinary creative &#38;amp; a former director at a branding and digital design agency which he co-founded and led from 2012–2023. His extensive experience in the industry spans &#38;gt;15 years, during which he completed &#38;gt;100 projects for &#38;gt;70 clients. His work has been prominently featured in &#38;gt;40 media platforms, publications, and exhibitions (both online and offline).

In addition to his professional achievements, Shawn has played a pivotal role in mentoring, nurturing and developing aspiring designers in the creative field. This commitment to foster growth is a reflection of his passion for design education, which he now pursues as a design lecturer in Temasek Polytechnic, School of Design (DES), Communication Design (CMD).

Shawn graduated with a B.FA. (Hons) in Visual Communication from NTU School of Art, Design &#38;amp; Media (ADM) in 2012, and was also the inaugural president of the NTU ADM Alumni Association (ADMAA) from 2013–2016. He has recently been invited to serve as a juror for the esteemed The Crowbar Awards 2024, further demonstrating his dedication to the design community.


Lecturing Experience ⤵︎︎
Temasek Polytechnic, School of Design, Communication Design (CMD). 2023–Current

-

Design Jury Experience ⤵︎︎

The Crowbar Awards. 2024

-
Design Work Experience ⤵︎︎
Freelance. 2023Flag&#38;amp;Mountains. 2012–2023NTU ADM Alumni Assoc (ADMAA). 2013–2016Ogilvy &#38;amp; Mather. 2012
Hogarth Worldwide. 2012
Asylum. 2011Freelance. 2009–2011Zouk. 2009

-
Education ⤵︎

B.FA. (Hons), Visual Communication.↪︎ NTU, School of Art, Design &#38;amp; Media (ADM), Singapore. 2008–2012
Diploma, Computer Technology.
↪︎ Singapore Polytechnic. 2002–2005


	Corporate Client ⤵︎

Unilever
LinkedIn
Electrolux
P&#38;amp;G
Pantene
Lendlease

Far East OrganisationFermaxDiageoMapletreeVivocitySuntec CityST TeleportLacosteUnlisted CollectionThe Lo&#38;amp;Behold GroupWilliam Grant &#38;amp; Sons
Johnnie WalkerGlenfiddich WhiskyReyka Vodka
AKA AsiaGoodstuph

Ogilvy &#38;amp; Mather
DeVries Global
Hogarth Worldwide
Grayling
Quantum Interactive

42 Below Vodka
Bombay Sapphire
Black Diamond Therapeutics
Tessa Therapeutics

Nanyang Technological University
NTU Art, Design &#38;amp; Media Alumni Association
PSB Academy
The Design Society
Designers Association Singapore
Global Visual Culture Network
Designers Association Singapore
NeoSci Ventures


	Other Selected Client ⤵︎

Odette (3 Michelin ❉)
Cheek by Jowl (2 Michelin ❉)
Cure (1 Michelin ❉)
OverEasy

Butcher
Boy
Bao Boy
LongPlay932designs

Web Structures
The Mill
Two of a Kind
Blue Sky Escapes
Reptileworks
Activpass
DDIY

Genetic Design &#38;amp; Magic

Paul Hype Page &#38;amp; Co.Ecosystm Advisory

SaaSplaza International

BOO.

Morph Performance
Coached
Green Place Assets


The Idea Castle AcademySalted&#38;amp;HungW39 Bistro &#38;amp; Bakery

SomeDaze
Troupe
Visualhijack

4JC Brothers
GoTrainer

RSEW


MeFitted
BrightreeGo Pure

Electrocaïne
SuperHyperReal


Press &#38;amp; Media&#38;nbsp;⤵︎

The Design Society Journal - Anew
IDN Magazine
CutOut Magazine
Behance Graphic Design (2x)
Branding Served
Singapore Design Festival
Page Unlimited 2
TheArtistAndHisModel
Kult Magazine #09 - Earth
Kult Magazine #02 - Artificial
Matilda Magazine #02
Mode Magazine #00 - Numbers
Dope.sg
Artitute
RainbowArtsProject
Toysrevil
CulturePush
Headspace
Streething
Designsutra Magazine
Octane Magazine


	Talk &#38;amp; Exhibitions&#38;nbsp;⤵︎

The Phygital World (Chan Hampe Galleries)
Gillman Barrack’s 2nd Anniversary w/ Reyka Vodka

Kult Inspiration Session #01
Redbull Music Academy Edition: Street Beat @ Zouk w/ Skream &#38;amp; Benga
Designer's Type
Glyphwerk Type Exhibition
WebartSG Digital Experiment
First Light
Midnight Shift: Future Bound
Midnight Shift: Now is Found
Without You I Am Nothing
LS3D
The Art of Rebellion
ThemSG: ThemSG Jam
Grapheme Zine Mosh
Nixon's Art Mosh 2011
Lacoste: In Motion L.2.12
House of Incest
ThemSG: Thread on Frame
Synaethetia
Obey Records @ Zouk
Zirca's Shapeshifters 2
Nixon's Art Mosh 2010
The Hitchhiker's Guide to the Galaxy
Do Androids Dream of Electric Sheep?

	
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	<item>
		<title>Proficiency</title>
				
		<link>https://shawnlim.co/Proficiency</link>

		<pubDate>Fri, 20 Nov 2020 03:41:26 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/Proficiency</guid>

		<description>+ My creative philosophy is based on human-centric studies that aim to intrigue the human emotions. I create projects that showcase the thought of long-term social impact, character and personality of the brand through real-world context and application.
++ My design approach focused primarily on being conceptually strong, yet creatively relevant. Design decisions are based logically on 1.qualitative research to yield maximum results for clients. I often use a spectrum of 2.methods to develop deep understandings of how the audience perceive their social realities, and in consequence, how they act within the social world.


1.Qualitative research primarily refers to extensive exploratory research. It is used to acquire an understanding of underlying reasons, opinions, and motivations that will help to provide insights into problems, or help to develop ideas, or hypotheses for potential quantitative research. 2.These methods include diving deep into diary accounts, open-ended questionaires, documents, participant observation, and ethnography through discovery sessions.


Creative Consultation, Design Research, Campaign Ideation, Conceptualisation, Art &#38;amp; Creative Direction, Brand Strategy, Identity &#38;amp; Development, Logo Design, Visual Communication, User Experience (UX), User Interface (UI), Mobile Application &#38;amp; Web Design, E-Commerce, Typography, Data Visualisation, Motion Graphics, Packaging Design, Editorial Publication, Art Experiments, etc.


Available for discussion↪︎︎ (65) 9424 6661↪︎︎ hello@shawnlim.co For credentials, see About&#38;nbsp;↗︎


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	<item>
		<title>Introduction</title>
				
		<link>https://shawnlim.co/Introduction</link>

		<pubDate>Fri, 07 Aug 2026 01:59:23 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/Introduction</guid>

		<description>Hello,&#38;nbsp;I am Shawn Lim.
I am 41yo, married for close to 10 years, with a 4yo boy.

&#60;img width="2023" height="1484" width_o="2023" height_o="1484" data-src="https://freight.cargo.site/t/original/i/a7350bf83cfa570ce31ce49a931d7b79fafa61031fcb93f82ad253b57b13b801/CamScanner-5-8-26-19.41_4.png" data-mid="251041329" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/a7350bf83cfa570ce31ce49a931d7b79fafa61031fcb93f82ad253b57b13b801/CamScanner-5-8-26-19.41_4.png" /&#62;
“Birthday celebration for Mama, 2026” by my son, Evan
Left to right: Papa (me), [blueberry cake], Mama, [strawberry cake], and Evan
Ever since I was a kid, I have always been into the alternative, underground art, music, design culture.

&#60;img width="800" height="815" width_o="800" height_o="815" data-src="https://freight.cargo.site/t/original/i/2a58b059fe9dacfeb8289d4acab894e2f90dfd32b5316e2444caabf67a2036cf/ezgif-8216c8491f1a1480.gif" data-mid="251041471" border="0"  src="https://freight.cargo.site/w/800/i/2a58b059fe9dacfeb8289d4acab894e2f90dfd32b5316e2444caabf67a2036cf/ezgif-8216c8491f1a1480.gif" /&#62;
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Wanted to go TP DES for VSC—denied by my dad.
Told to go EEEngineering for a “better future”.
Got a useless Diploma in EEEngineering after 3 years.Never felt so LOST.

&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/3a7da575f44921bb11572e4f8e2e63a33d33b38c9dd630255d791abdbac79bc8/City-Reaction-GIF-by-Moby.gif" data-mid="251041567" border="0"  src="https://freight.cargo.site/w/480/i/3a7da575f44921bb11572e4f8e2e63a33d33b38c9dd630255d791abdbac79bc8/City-Reaction-GIF-by-Moby.gif" /&#62;
I said fuck it. Learned all design softwares by myself through YouTube. Photoshop, Illustrator, AfterEffects, InDesign, Premiere Pro, Cinema4D, you name it.
Applied to NTU ADM on my own. Got in. Yay.
Did alot of exhibitions and collaborations with local designers.

&#60;img width="914" height="720" width_o="914" height_o="720" data-src="https://freight.cargo.site/t/original/i/556eddd85bb9fba02651028335ba9b9f6040bb4be371850b9da31c4b624e7c43/chrome-capture-2026-08-06-3.gif" data-mid="251041569" border="0"  src="https://freight.cargo.site/w/914/i/556eddd85bb9fba02651028335ba9b9f6040bb4be371850b9da31c4b624e7c43/chrome-capture-2026-08-06-3.gif" /&#62;
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Got my first design client for $800—my cohort mate.
Then, got my second design client for $1200—my professor.Got an equally useless Bachelor’s Degree in Visual Communication after 4 years.
Went to work at a few places including Asylum, Ogilvy, and Hogarth (now known as WPPP). Realised I actually have control over money.

Started my own studio. Ran it for 11 years.
Worked on &#38;gt;100 projects with &#38;gt;70 clients.

&#60;img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/19acfe6c98e81ef9c8383a9966f5539355664f542d5544d177d9c7542e6c8079/IMG_1514.JPG" data-mid="251041581" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/19acfe6c98e81ef9c8383a9966f5539355664f542d5544d177d9c7542e6c8079/IMG_1514.JPG" /&#62;&#60;img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/5d2461db609f28302fc4030eadad5516a6d9aeacc21a8a9f51912b412f4fee5c/IMG_1862.jpg" data-mid="251041580" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/5d2461db609f28302fc4030eadad5516a6d9aeacc21a8a9f51912b412f4fee5c/IMG_1862.jpg" /&#62;
Sold my shares to my partners.

Decided I want more challenge. Came to TP to teach.
Told my dad it came a full circle—that I found my way back to TP DES.
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	<item>
		<title>Bao Boy</title>
				
		<link>https://shawnlim.co/Bao-Boy</link>

		<pubDate>Fri, 20 Nov 2020 03:41:26 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/Bao-Boy</guid>

		<description>
	Bao Boy

Project: Visual Identity
Sector: F&#38;amp;B Industry

Images © Bao Boy


	Bao Boy is chef-owner Andrew Walsh’s first pop-up establishment in Singapore that delivers salivating steamed bao sandwiches and small bites with a twist on Asian flavours. We proposed a playful, animated ”bb” visual identity that would accurately portray a lively atmostphere and encourages the friendly vibe that envelopes the food, restaurant, staff and patrons. No matter which bao you go for, they have made sure that it can all be picked up with one hand – so you have an excuse to hold an ice-cold beer from their handpicked list of premium brews and cocktails, in the other.
	

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&#60;img width="1080" height="740" width_o="1080" height_o="740" data-src="https://freight.cargo.site/t/original/i/e1519d9f2780dfc074c75e5ce07291b27e361fdd64af2fb3b5786e29896af4d0/65672876_494778574626388_298843275024618402_n.jpg" data-mid="89473260" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e1519d9f2780dfc074c75e5ce07291b27e361fdd64af2fb3b5786e29896af4d0/65672876_494778574626388_298843275024618402_n.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc02c27e70611da9abe4a2dac3ffed1b8becb1b298fcd172ce24f61e75afd972/74377873_173422477049722_8758311191078007771_n.jpg" data-mid="89473265" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bc02c27e70611da9abe4a2dac3ffed1b8becb1b298fcd172ce24f61e75afd972/74377873_173422477049722_8758311191078007771_n.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c564ecacb9a90a16614a1fcfd823806238e60bdcd5a4490afd6f6b98f29c893c/69594555_458751038054549_6270099323624000104_n.jpg" data-mid="89473263" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c564ecacb9a90a16614a1fcfd823806238e60bdcd5a4490afd6f6b98f29c893c/69594555_458751038054549_6270099323624000104_n.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f3850742da329f645ea00d54c6f242dd00897de37385c8b63657cdd44ab50a6/65000472_100744411204576_2694794968097132654_n.jpg" data-mid="89473259" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6f3850742da329f645ea00d54c6f242dd00897de37385c8b63657cdd44ab50a6/65000472_100744411204576_2694794968097132654_n.jpg" /&#62;
&#60;img width="1590" height="1062" width_o="1590" height_o="1062" data-src="https://freight.cargo.site/t/original/i/39aaa140b89e0407ca43f59fe519c46d3fcf8c63bd0244f7458f425de1e78e65/2Screenshot-2020-09-01-at-5.00.png" data-mid="153226070" border="0"  src="https://freight.cargo.site/w/1000/i/39aaa140b89e0407ca43f59fe519c46d3fcf8c63bd0244f7458f425de1e78e65/2Screenshot-2020-09-01-at-5.00.png" /&#62;
&#60;img width="1080" height="828" width_o="1080" height_o="828" data-src="https://freight.cargo.site/t/original/i/557ac7db10383ad7d252aba0efa082292ee97e5f136f4a3cb15d20214ab9d2e4/67385572_909636879434974_4293100282455582834_n.jpg" data-mid="89473262" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/557ac7db10383ad7d252aba0efa082292ee97e5f136f4a3cb15d20214ab9d2e4/67385572_909636879434974_4293100282455582834_n.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Troupe</title>
				
		<link>https://shawnlim.co/Troupe</link>

		<pubDate>Thu, 09 Feb 2023 13:51:58 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/Troupe</guid>

		<description>
	Troupe
Project: Visual Identity, Corporate Branding and selected Design works
Sector: Fashion Industry

	Troupe is a digital concept hybrid between an independent editorial platform and a diligently-currated fashion boutique which prides themselves to promote the rising trends of high-end street fashion across the globe, while constantly producing the most unique and exquisite fashion pieces every season through their online store. Troupe is tailor-made for those who loves drifting gracefully between the surreal world of fantasy and reality.
	

&#60;img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/58ad9f69dabc501614dd197f40b8cb2e5b3e4d80646f4699cd2e1493c169987b/Troupe2.jpg" data-mid="167846514" border="0"  src="https://freight.cargo.site/w/1000/i/58ad9f69dabc501614dd197f40b8cb2e5b3e4d80646f4699cd2e1493c169987b/Troupe2.jpg" /&#62;
&#60;img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ce2126d6a8fa746a563d86bb76878e4c924154fb115c9741a79f8d2ddba916be/Troupe4.jpg" data-mid="167846513" border="0"  src="https://freight.cargo.site/w/1000/i/ce2126d6a8fa746a563d86bb76878e4c924154fb115c9741a79f8d2ddba916be/Troupe4.jpg" /&#62;
&#60;img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0e9e57a906e545818a337792b22ebfebbdb8b2aeef752ac0023295961d115f9c/Troupe.jpg" data-mid="167846516" border="0"  src="https://freight.cargo.site/w/1000/i/0e9e57a906e545818a337792b22ebfebbdb8b2aeef752ac0023295961d115f9c/Troupe.jpg" /&#62;
&#60;img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/adb1ad835fea2bfe00fcb8fb6aa6e83ca22689b0d8bc18acbf46b53d0edb0fcb/Troupe3.jpg" data-mid="167846520" border="0"  src="https://freight.cargo.site/w/1000/i/adb1ad835fea2bfe00fcb8fb6aa6e83ca22689b0d8bc18acbf46b53d0edb0fcb/Troupe3.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Cure (1 Michelin ❉)</title>
				
		<link>https://shawnlim.co/Cure-1-Michelin</link>

		<pubDate>Tue, 04 Aug 2026 12:28:59 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/Cure-1-Michelin</guid>

		<description>
	Cure

Project: Website Design
Sector: F&#38;amp;B Industry

Images © Flag&#38;amp;Mountains

	Cure is a modern day urban neighbourhood restaurant. Whether it be a meeting point or a place to eat, drink and socialize. Whether a snack or cocktail at the bar, or a relaxed informal tasting menu which changes with the seasons.
	

</description>
		
	</item>
		
		
	<item>
		<title>The Mill</title>
				
		<link>https://shawnlim.co/The-Mill</link>

		<pubDate>Wed, 05 Aug 2026 14:13:52 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/The-Mill</guid>

		<description>
	The Mill

Project: Visual Identity
Sector: Creative Industry
Images © The Mill

	An amalgamation of post-industrial american architectural influences, cast alongside a fortified Gothic tower, and rooted in industrial Singapore. 6m-high ceilings with 2.4m-tall windows – more headspace for your ideas to run wild.&#38;nbsp;A dynamic creative hub and event space for cross-disciplinary design initiatives.

	
</description>
		
	</item>
		
		
	<item>
		<title>Butcher Boy</title>
				
		<link>https://shawnlim.co/Butcher-Boy</link>

		<pubDate>Fri, 20 Nov 2020 03:41:33 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/Butcher-Boy</guid>

		<description>
	
Butcher Boy


Project: Visual Identity, Corporate Branding, and selected Design works
Sector: F&#38;amp;B IndustryImages © Butcher Boy
	A space rendered for the meat-lovers and the ones in search for highs and good vibes, Butcher Boy is an asian-inspired bar &#38;amp; grill set along the Keong Saik dining enclave in Singapore.We proposed a hand-written style logotype to translate the laid-back and casual environment of the restaurant, accompanied by Japanese katakana (”bucchaa–booi–”, which literally pronounce as Butcher Boy in Romaji) to give the brand a playful, asian flair. The visual identity was also designed to span across all of the brand collateral such as signages, glass door decal, greaseproof paper, menu, coasters, namecards, stickers, engraving and more.
	

&#60;img width="1590" height="1062" width_o="1590" height_o="1062" data-src="https://freight.cargo.site/t/original/i/d35626b067d1a1c61161e6f2bde6eb66a383835a64be640a090bfdce243bae43/Screenshot-2020-09-01-at-5.00.18-PM.png" data-mid="89473361" border="0"  src="https://freight.cargo.site/w/1000/i/d35626b067d1a1c61161e6f2bde6eb66a383835a64be640a090bfdce243bae43/Screenshot-2020-09-01-at-5.00.18-PM.png" /&#62;
&#60;img width="2944" height="1965" width_o="2944" height_o="1965" data-src="https://freight.cargo.site/t/original/i/68b9673271aec560aaa04687e519f453a1c67973c7c657e4ff17d6920dbd95b8/Butcher-Boy_Peanut-Butter-Ice-Cream-_-Pl.jpg" data-mid="89473352" border="0"  src="https://freight.cargo.site/w/1000/i/68b9673271aec560aaa04687e519f453a1c67973c7c657e4ff17d6920dbd95b8/Butcher-Boy_Peanut-Butter-Ice-Cream-_-Pl.jpg" /&#62;
&#60;img width="1500" height="1002" width_o="1500" height_o="1002" data-src="https://freight.cargo.site/t/original/i/f5b974a2a25f2a576983afd18798ce31288332043ab278e8d506a400ca9bcc86/ButcherBoy_DJ_Night_041_1.jpg" data-mid="89473356" border="0"  src="https://freight.cargo.site/w/1000/i/f5b974a2a25f2a576983afd18798ce31288332043ab278e8d506a400ca9bcc86/ButcherBoy_DJ_Night_041_1.jpg" /&#62;
&#60;img width="2014" height="1300" width_o="2014" height_o="1300" data-src="https://freight.cargo.site/t/original/i/3bf507ba616ceddcd0a8a49f9b3a633426c481240583f14c50eda7712f6c64ce/Screenshot-2020-09-01-at-5.09.16-PM.png" data-mid="89473362" border="0"  src="https://freight.cargo.site/w/1000/i/3bf507ba616ceddcd0a8a49f9b3a633426c481240583f14c50eda7712f6c64ce/Screenshot-2020-09-01-at-5.09.16-PM.png" /&#62;
&#60;img width="2944" height="1965" width_o="2944" height_o="1965" data-src="https://freight.cargo.site/t/original/i/97bc76274745f2cd22f391c800e80df9ab400faa68043b90805cfc5be59a736a/Butcher-Boy_Beef-Short-Rib-33_Burrata-N.jpg" data-mid="89473364" border="0"  src="https://freight.cargo.site/w/1000/i/97bc76274745f2cd22f391c800e80df9ab400faa68043b90805cfc5be59a736a/Butcher-Boy_Beef-Short-Rib-33_Burrata-N.jpg" /&#62;
&#60;img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/0991c4a0df02ff6f7e98ff1ac1f9d70b62f937c8f9dd93b9f603fa5ee0228d70/ButcherBoy_DJ_Night_089-copy.jpg" data-mid="89473363" border="0"  src="https://freight.cargo.site/w/1000/i/0991c4a0df02ff6f7e98ff1ac1f9d70b62f937c8f9dd93b9f603fa5ee0228d70/ButcherBoy_DJ_Night_089-copy.jpg" /&#62;
&#60;img width="1092" height="1456" width_o="1092" height_o="1456" data-src="https://freight.cargo.site/t/original/i/d600e1989437b3772bc90fe4a77afd7e7f6c8027abd35e07fa93681d1874f810/Screenshot-2020-09-01-at-4.56.51-PM.png" data-mid="89473360" border="0"  src="https://freight.cargo.site/w/1000/i/d600e1989437b3772bc90fe4a77afd7e7f6c8027abd35e07fa93681d1874f810/Screenshot-2020-09-01-at-4.56.51-PM.png" /&#62;
&#60;img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/049c4fbeaeb85b087421b0412ce0ee88f21487d802fc2a6489b4db38ec37f9e6/ButcherBoy_DJ_Night_055_1.jpg" data-mid="89473357" border="0"  src="https://freight.cargo.site/w/1000/i/049c4fbeaeb85b087421b0412ce0ee88f21487d802fc2a6489b4db38ec37f9e6/ButcherBoy_DJ_Night_055_1.jpg" /&#62;
&#60;img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/476196816cbe6aaf004fa18555eb9597a24e07d0510d14638f40dffcdf0033d0/ButcherBoy_DJ_Night_093_1.jpg" data-mid="89473353" border="0"  src="https://freight.cargo.site/w/1000/i/476196816cbe6aaf004fa18555eb9597a24e07d0510d14638f40dffcdf0033d0/ButcherBoy_DJ_Night_093_1.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Reptileworks</title>
				
		<link>https://shawnlim.co/Reptileworks</link>

		<pubDate>Fri, 20 Nov 2020 03:41:36 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/Reptileworks</guid>

		<description>
	Reptileworks
Project: Visual Identity, Corporate Branding and selected Digital &#38;amp; Design works
Sector: Construction IndustryImages © Reptileworks

	Reptileworks is a stone &#38;amp; tile company that consists of dedicated specialists who works on decorative profiles and finishes on all surfaces for residential &#38;amp; commercial establishments, both interior and exterior.Challenging the status quo of an age-old construction industry, we proposed for the brand to push the boundary by looking unconventionally modern, in an attempt to engage and capture the attention of the brand’s younger, more fashion-conscious target audience. The RW logo was crafted in a stylized resemblance of the herringbone tile to translate the nature of the brand’s tiling business.
	

&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/65bb2f64a378df6837707638fa357cbf27cf1e27fe2c092da7e886a21ec69cf1/RW_Jeep2.jpeg" data-mid="89473396" border="0"  src="https://freight.cargo.site/w/1000/i/65bb2f64a378df6837707638fa357cbf27cf1e27fe2c092da7e886a21ec69cf1/RW_Jeep2.jpeg" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/f74dfe758888b976979428fcb2ebf6c4765e127e50bdb800eecfa4c7b79a20a1/Make_the_sparks_fly_while_the_worker_is_cutti.gif" data-mid="251022875" border="0"  src="https://freight.cargo.site/w/480/i/f74dfe758888b976979428fcb2ebf6c4765e127e50bdb800eecfa4c7b79a20a1/Make_the_sparks_fly_while_the_worker_is_cutti.gif" /&#62;
&#60;img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/0a2ca90a458ffcb345780c9c7ffe592c227f060a7b847ea17a8961e653bf7555/Reptileworks_team.jpeg" data-mid="89473398" border="0"  src="https://freight.cargo.site/w/1000/i/0a2ca90a458ffcb345780c9c7ffe592c227f060a7b847ea17a8961e653bf7555/Reptileworks_team.jpeg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8caeb746a266353ddad864d8b1a412aa968ddd2d7057e228d1b28023c5b89c9e/IMG_5198.JPG" data-mid="89473406" border="0"  src="https://freight.cargo.site/w/1000/i/8caeb746a266353ddad864d8b1a412aa968ddd2d7057e228d1b28023c5b89c9e/IMG_5198.JPG" /&#62;
&#60;img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5119b0d61d803a7ebd66867be0cb25d9217247c8a408e884ea63510682d7d500/rw2482592u2.jpg" data-mid="89473395" border="0"  src="https://freight.cargo.site/w/1000/i/5119b0d61d803a7ebd66867be0cb25d9217247c8a408e884ea63510682d7d500/rw2482592u2.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/eadbefd972b9ee6e5a9bfaad04fc2a90085e601f15f2edf65628bdf489302130/RW_Storeshot.jpg" data-mid="89473408" border="0"  src="https://freight.cargo.site/w/1000/i/eadbefd972b9ee6e5a9bfaad04fc2a90085e601f15f2edf65628bdf489302130/RW_Storeshot.jpg" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/511ca56dd86185f6260cb1afcc99d136296b5c6b8d9d84441afe2c1d82ba0372/reptileworks-safari-chair-4_640x.jpeg" data-mid="113783631" border="0"  src="https://freight.cargo.site/w/640/i/511ca56dd86185f6260cb1afcc99d136296b5c6b8d9d84441afe2c1d82ba0372/reptileworks-safari-chair-4_640x.jpeg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/807d967c42172480ecbffb3ca4f1cd594488f34f4fee6f8dde58d7cc3f434c12/IMG_3432.JPG" data-mid="89473405" border="0"  src="https://freight.cargo.site/w/1000/i/807d967c42172480ecbffb3ca4f1cd594488f34f4fee6f8dde58d7cc3f434c12/IMG_3432.JPG" /&#62;
&#60;img width="967" height="725" width_o="967" height_o="725" data-src="https://freight.cargo.site/t/original/i/16a22197cb5174addb963968359a510aae4a9dde1e77849a7fef9ece81e84f11/Picture2.png-1-2.png" data-mid="89473402" border="0"  src="https://freight.cargo.site/w/967/i/16a22197cb5174addb963968359a510aae4a9dde1e77849a7fef9ece81e84f11/Picture2.png-1-2.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>DDIY</title>
				
		<link>https://shawnlim.co/DDIY</link>

		<pubDate>Fri, 20 Nov 2020 03:41:32 +0000</pubDate>

		<dc:creator>Shawn Lim</dc:creator>

		<guid isPermaLink="true">https://shawnlim.co/DDIY</guid>

		<description>
	DDIY
Project: Visual Identity, Corporate Branding and selected Design works
Sector: Tech Hospitality IndustryImages © DDIY


	DDIY (Don’t Do It Yourself) is a trusted home concierge subscription platform that combines technology with personal managers to provide and manage a suite of in-home services and deliver experiences right into homes of Myanmar &#38;amp; Singapore.

By analysing the original branding efforts, we are able to better understand the previous intention and efforts, where it is falling short and identify key areas of improvement. In this case, we discussed and understood the intention of the original branding efforts, and advised we moved away from a literal logo representation, towards a modern and forward looking logotype paired with a pictorial mark.
Our team went through rounds of meticulous interviews and ‘tried &#38;amp; tested’ processes with the client to develop their brand strategy. Our belief is that, for Branding, it needs to be more than just the aesthetics. We go through meticulous rounds of interviews and ‘tried &#38;amp; tested’ processes with our clients to develop the Brand Strategy. During the sessions, we were then able to pen down and determine the brand’s tone of voice, unique traits, market competition and target audience. 

Through this exercise, together we are able to pen down and determine the brand’s tone of voice, unique traits, market competition and target audience amongst other strategies. These processes provides a more concrete foundation to develop and design the brand’s aesthetic components.

 The results ultimately provided a concrete foundation for us to develop and design the brand’s aesthetic components that would resonate with the brand’s desired audience.
The identity features a stylized image of the 2 letter “D”, interlocking together, a symbol of seamless integration. It also translates into the linkage of being efficient in every respect of empowerment and service excellence, and the ability to optimize and harmonize all facets of human and technological performance.
Color Palette and Typography sets were developed based on the Brand Strategy to further emphasise the core values of DDIY. Custom Illustrations were developed with a unique style that adds a touch of finesse and elegance to the collaterals. The illustrations are inspired by casual, daily scenarios that are meant to juxtapose with the elegant photographs of home interior

	
&#60;img width="2560" height="1592" width_o="2560" height_o="1592" data-src="https://freight.cargo.site/t/original/i/d0b9a7287faad1d8d2c14be928e8b71e322e8df621975cd836e099c3da2e8df6/img-fam-ddiy-2-scaled.jpg" data-mid="89473332" border="0"  src="https://freight.cargo.site/w/1000/i/d0b9a7287faad1d8d2c14be928e8b71e322e8df621975cd836e099c3da2e8df6/img-fam-ddiy-2-scaled.jpg" /&#62;
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&#60;img width="1194" height="830" width_o="1194" height_o="830" data-src="https://freight.cargo.site/t/original/i/9fa2e79c6bc85cb2ba48c942106fdafae5b0ea81186a257aa9ef87fa524d3141/Screenshot-2023-02-12-at-11.25.57-PM.png" data-mid="168109945" border="0"  src="https://freight.cargo.site/w/1000/i/9fa2e79c6bc85cb2ba48c942106fdafae5b0ea81186a257aa9ef87fa524d3141/Screenshot-2023-02-12-at-11.25.57-PM.png" /&#62;
&#60;img width="573" height="573" width_o="573" height_o="573" data-src="https://freight.cargo.site/t/original/i/ac3a6ecf720f64bcdff7bd6ea5d1e904ce3744dd71b773073b43c89f9cfe9821/Screenshot-2023-02-08-at-1.20.32-PM.png" data-mid="167674600" border="0"  src="https://freight.cargo.site/w/573/i/ac3a6ecf720f64bcdff7bd6ea5d1e904ce3744dd71b773073b43c89f9cfe9821/Screenshot-2023-02-08-at-1.20.32-PM.png" /&#62;
&#60;img width="2400" height="1672" width_o="2400" height_o="1672" data-src="https://freight.cargo.site/t/original/i/de47d81af32ba288f4bbc68b58cea6cb925c68ec9307ccdde16f55ff9388ad79/DDIY_businesscard3.jpg" data-mid="89473335" border="0"  src="https://freight.cargo.site/w/1000/i/de47d81af32ba288f4bbc68b58cea6cb925c68ec9307ccdde16f55ff9388ad79/DDIY_businesscard3.jpg" /&#62;
&#60;img width="1200" height="836" width_o="1200" height_o="836" data-src="https://freight.cargo.site/t/original/i/e633b801faa7908c912d6787f590aa89957e8bcaa9dfd37ca77bbe4a13aa45ff/img-fam-ddiy-identity-7.jpg" data-mid="89473336" border="0"  src="https://freight.cargo.site/w/1000/i/e633b801faa7908c912d6787f590aa89957e8bcaa9dfd37ca77bbe4a13aa45ff/img-fam-ddiy-identity-7.jpg" /&#62;
&#60;img width="1200" height="836" width_o="1200" height_o="836" data-src="https://freight.cargo.site/t/original/i/ae9c81b425de2f72bbf98e14df7d06879d440df38df87d46ae2a7582f5406739/img-fam-ddiy-identity-3.jpg" data-mid="89473334" border="0"  src="https://freight.cargo.site/w/1000/i/ae9c81b425de2f72bbf98e14df7d06879d440df38df87d46ae2a7582f5406739/img-fam-ddiy-identity-3.jpg" /&#62;

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