Blue Sky Escapes
Project: Visual Identity, Corporate Branding, and selected Design works
Sector: Travel Industry
Images © Blue Sky Escapes
Project: Visual Identity, Corporate Branding, and selected Design works
Sector: Travel Industry
Images © Blue Sky Escapes
Blue Sky Escapes is a bespoke travel agency that empowers curious, independently-minded travellers to venture into and uncover some of the world’s most spectacular destinations such as Peru, Mongolia, Kenya, Morocco and Bhutan.
Drawing this as inspiration, we incorporated a teepee mark in the form of a stylized “A” into the logotype, to translate the outdoor camping spirit of the brand. Corporate color palette was also intentionally set in dark ocean blue to embody the adventurous essence, in contrast with the soft light beige-pink to symbolize the caring nature of the people on tour.