Testimonials from clients whom I have had the honour to work with:


“It was a pleasure working with the team. Not only was the entire process extremely smooth sailing, the team has been nothing but extremely helpful, even beyond the completion of the project.”
— The Lo&Behold Group

“A heartfelt ‘thank you’ to the craftsmen, the designers and the dreamers who continue to make our vision a reality.”
— Chef Julien Royer, Odette

“Two years of research, interviewing experts and testing products ourselves. We ended up partnering with people who care as much as we do, and worked closely with them.”
— Darryn, Two of a Kind

“Very happy with the overall service and assistance! The team is talented, problem-solving, responsive and accommodating to our needs. They’re flexible as well in dealing with last minute requests/changes/ad hoc requests and do the best they can – really appreciate this quality. Appreciate it guys!”
— Krystal, Blue Sky Escapes

“Very impressed by their professionalism – Shawn adopts an effective way of understanding our needs and business model. The team was thorough in their research and meticulous in their methods, ultimately crafting a brand that accurately reflects our vision and mission.”
— Jeanette, DDIY



SL © 2024

+ My creative philosophy is based on human-centric studies that aim to intrigue the human emotions. I create projects that showcase the thought of long-term social impact, character and personality of the brand through real-world context and application.

++ My design approach focused primarily on being conceptually strong, yet creatively relevant. Design decisions are based logically on 1.qualitative research to yield maximum results for clients. I often use a spectrum of 2.methods to develop deep understandings of how the audience perceive their social realities, and in consequence, how they act within the social world.


1.Qualitative research primarily refers to extensive exploratory research. It is used to acquire an understanding of underlying reasons, opinions, and motivations that will help to provide insights into problems, or help to develop ideas, or hypotheses for potential quantitative research. 2.These methods include diving deep into diary accounts, open-ended questionaires, documents, participant observation, and ethnography through discovery sessions.





Creative Consultation, Design Research, Campaign Ideation, Conceptualisation, Art & Creative Direction, Brand Strategy, Identity & Development, Logo Design, Visual Communication, User Experience (UX), User Interface (UI), Mobile Application & Web Design, E-Commerce, Typography, Data Visualisation, Motion Graphics, Packaging Design, Editorial Publication, Art Experiments, etc.






Available for discussion
↪︎︎ (65) 9424 6661
↪︎︎ hello@shawnlim.co


For credentials, see About ↗︎