Butcher Boy
Project: Visual Identity, Corporate Branding, and selected Design works
Sector: F&B Industry
Images © Butcher Boy
Project: Visual Identity, Corporate Branding, and selected Design works
Sector: F&B Industry
Images © Butcher Boy
A space rendered for the meat-lovers and the ones in search for highs and good vibes, Butcher Boy is an asian-inspired bar & grill set along the Keong Saik dining enclave in Singapore.
We proposed a hand-written style logotype to translate the laid-back and casual environment of the restaurant, accompanied by Japanese katakana (”bucchaa–booi–”, which literally pronounce as Butcher Boy in Romaji) to give the brand a playful, asian flair. The visual identity was also designed to span across all of the brand collateral such as signages, glass door decal, greaseproof paper, menu, coasters, namecards, stickers, engraving and more.








