Testimonials from clients whom I have had the honour to work with:
“It was a pleasure working with the team. Not only was the entire process extremely smooth sailing, the team has been nothing but extremely helpful, even beyond the completion of the project.”
— The Lo&Behold Group
“A heartfelt ‘thank you’ to the craftsmen, the designers and the dreamers who continue to make our vision a reality.”
— Chef Julien Royer, Odette
“Two years of research, interviewing experts and testing products ourselves. We ended up partnering with people who care as much as we do, and worked closely with them.”
— Darryn, Two of a Kind
“Very happy with the overall service and assistance! The team is talented, problem-solving, responsive and accommodating to our needs. They’re flexible as well in dealing with last minute requests/changes/ad hoc requests and do the best they can – really appreciate this quality. Appreciate it guys!”
— Krystal, Blue Sky Escapes
“Very impressed by their professionalism – Shawn adopts an effective way of understanding our needs and business model. The team was thorough in their research and meticulous in their methods, ultimately crafting a brand that accurately reflects our vision and mission.”
— Jeanette, DDIY
SL © 2024
DDIY
Project: Visual Identity, Corporate Branding and selected Design works
Sector: Tech Hospitality Industry
Images © DDIY
Project: Visual Identity, Corporate Branding and selected Design works
Sector: Tech Hospitality Industry
Images © DDIY
DDIY (Don’t Do It Yourself) is a trusted home concierge subscription platform that combines technology with personal managers to provide and manage a suite of in-home services and deliver experiences right into homes of Myanmar & Singapore.
By analysing the original branding efforts, we are able to better understand the previous intention and efforts, where it is falling short and identify key areas of improvement. In this case, we discussed and understood the intention of the original branding efforts, and advised we moved away from a literal logo representation, towards a modern and forward looking logotype paired with a pictorial mark.
Our team went through rounds of meticulous interviews and ‘tried & tested’ processes with the client to develop their brand strategy. Our belief is that, for Branding, it needs to be more than just the aesthetics. We go through meticulous rounds of interviews and ‘tried & tested’ processes with our clients to develop the Brand Strategy. During the sessions, we were then able to pen down and determine the brand’s tone of voice, unique traits, market competition and target audience.
Through this exercise, together we are able to pen down and determine the brand’s tone of voice, unique traits, market competition and target audience amongst other strategies. These processes provides a more concrete foundation to develop and design the brand’s aesthetic components.
The results ultimately provided a concrete foundation for us to develop and design the brand’s aesthetic components that would resonate with the brand’s desired audience.
The identity features a stylized image of the 2 letter “D”, interlocking together, a symbol of seamless integration. It also translates into the linkage of being efficient in every respect of empowerment and service excellence, and the ability to optimize and harmonize all facets of human and technological performance.
Color Palette and Typography sets were developed based on the Brand Strategy to further emphasise the core values of DDIY. Custom Illustrations were developed with a unique style that adds a touch of finesse and elegance to the collaterals. The illustrations are inspired by casual, daily scenarios that are meant to juxtapose with the elegant photographs of home interior
