Future Academy
(PSB Academy)
Project: Visual Identity
Sector: Educational Institute
Images © PSB Academy, Startup Nomad, and AsiaOne
(PSB Academy)
Project: Visual Identity
Sector: Educational Institute
Images © PSB Academy, Startup Nomad, and AsiaOne
Once known as Singapore’s Productivity and Standards Board, PSB Academy is known today as “The Future Academy”, with an approach to education that focuses on what really matters: performance in the New Economy.
We came up with the tagline “Future Academy: Making Connections” and developed a fluid visual system, designed to represent the making of connections through the interweaving of multiple nodes, which allows the brand to come up with endless variation pattern for their visual elements, symbolizing endless possibilities.








