Testimonials from clients whom I have had the honour to work with:
“It was a pleasure working with the team. Not only was the entire process extremely smooth sailing, the team has been nothing but extremely helpful, even beyond the completion of the project.”
— The Lo&Behold Group
“A heartfelt ‘thank you’ to the craftsmen, the designers and the dreamers who continue to make our vision a reality.”
— Chef Julien Royer, Odette
“Two years of research, interviewing experts and testing products ourselves. We ended up partnering with people who care as much as we do, and worked closely with them.”
— Darryn, Two of a Kind
“Very happy with the overall service and assistance! The team is talented, problem-solving, responsive and accommodating to our needs. They’re flexible as well in dealing with last minute requests/changes/ad hoc requests and do the best they can – really appreciate this quality. Appreciate it guys!”
— Krystal, Blue Sky Escapes
“Very impressed by their professionalism – Shawn adopts an effective way of understanding our needs and business model. The team was thorough in their research and meticulous in their methods, ultimately crafting a brand that accurately reflects our vision and mission.”
— Jeanette, DDIY
SL © 2024
LongPlay
Project: Visual Identity, Corporate Branding and selected Design works
Sector: F&B Industry
Images © LongPlay, Asia Bars, and Neri&Hu
Project: Visual Identity, Corporate Branding and selected Design works
Sector: F&B Industry
Images © LongPlay, Asia Bars, and Neri&Hu
LongPlay is a whisky and cocktail bar, with an epic vinyl collection and a high-end speaker rig, located at Singapore’s Haji Lane.
By observing that the establishment was set in a long and narrow room, our logotype letters were intentionally spaced out and paired with an old school record player logo mark, to create a visual representation of the bar. The brand’s collateral, such as the menu and invites (created out of real vinyl records), were also designed to allow patrons to mimic the action of retrieving a vinyl out of a record sleeve to complete the experience.
