Testimonials from clients whom I have had the honour to work with:


“It was a pleasure working with the team. Not only was the entire process extremely smooth sailing, the team has been nothing but extremely helpful, even beyond the completion of the project.”
— The Lo&Behold Group

“A heartfelt ‘thank you’ to the craftsmen, the designers and the dreamers who continue to make our vision a reality.”
— Chef Julien Royer, Odette

“Two years of research, interviewing experts and testing products ourselves. We ended up partnering with people who care as much as we do, and worked closely with them.”
— Darryn, Two of a Kind

“Very happy with the overall service and assistance! The team is talented, problem-solving, responsive and accommodating to our needs. They’re flexible as well in dealing with last minute requests/changes/ad hoc requests and do the best they can – really appreciate this quality. Appreciate it guys!”
— Krystal, Blue Sky Escapes

“Very impressed by their professionalism – Shawn adopts an effective way of understanding our needs and business model. The team was thorough in their research and meticulous in their methods, ultimately crafting a brand that accurately reflects our vision and mission.”
— Jeanette, DDIY



SL © 2024

W39 Bistro & Bakery

Project: Visual Identity, and selected Design works
Sector: F&B Industry

Images © Flag&Mountains

W39 is the brainchild of Jasmine and Jamie Lu, two twenty-something sisters with a passion for good food shared with family and friends. It is a cozy home-styled bistro, filled with honest, good eats and knick-knacks from yesteryear that are bound to bring a smile to your face and a sentimental rush of memories.

W39 has also garnered several press and publicity reviews and features from various top magazines, blogs and radio stations in Singapore through our public relations and social media efforts.

We were engaged to refine the brand identity and to art direct & design several of the brand’s list of collateral, in an attempt to steer it towards the aesthetics that the stakeholders were going for.